What I do
I make companies easier to find, wherever people are looking.
For thirteen years that mostly meant Google. It still does. Now it also means the assistants people ask instead of searching. The work underneath is the same: make the site sound, make the pages genuinely useful, and earn the kind of reputation that gets you cited.
I do all of it myself. The technical fixes, the content plan, the on-page detail, the outreach and PR that builds authority. And I tell you what's happening in words you'd repeat to your CEO.
Crawling, speed, structure, schema
Pages built to answer, not to pad
Authority earned, never rented
Getting named inside ChatGPT
Sideshow is my longest-running client. Thirteen years in, with plenty of history and plenty of wins along the way. One highlight: back in 2015, Sideshow was building a major distribution relationship with Hot Toys and needed strong rankings for searches like “hot toys batman” and “hot toys star wars.” Today Sideshow ranks #1 on Google for hundreds of Hot Toys related searches.
UK Soccer Shop is a Scotland-based e-commerce retailer selling jerseys and gear for nearly every professional team and player in the world. That range is the whole competitive advantage, and it's also the challenge: a catalog that size makes SEO and site management hard to keep clean. In 2026 we're migrating the site off an aging proprietary platform and onto modern e-commerce infrastructure, with SEO built into the move instead of bolted on after.
Kitchen Mart has been remodeling kitchens and bathrooms in Sacramento for fifty years. I've worked with them for nearly three years, building local SEO presence through Google Business Profile optimization, directory citations, locally focused content and authority building. Competition in Sacramento remodeling is tough, and Kitchen Mart now ranks highly across a wide range of kitchen and bathroom remodeling searches.
Previously
Enterprise-scale search work where every change touches millions of sessions.
B2B distribution. A huge catalog and a very specific set of buyers.
Legal services, where trust and local visibility are the whole game.
Curious whether this would work for you? It's a short conversation.
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