Plain language, always
You shouldn't need a glossary to understand what I'm doing or why it matters.
Independent SEO consultant

Thirteen years in search. Considerably longer at the other four balls.
You shouldn't need a glossary to understand what I'm doing or why it matters.
Technical, content, on-page, links, digital PR. They only work as one system.
Search is splitting into engines and assistants. I plan for both, not just today's one.